NEIL O’KEEFE

Neil@NeilOKeefe.com  973-632-7630  linkedin.com/in/neilokeefe

SUMMARY

Executive CRM strategist driving 2x-digit customer retention and loyalty membership growth.

I am an experienced CRM, retention, and loyalty marketing executive passionate about crafting innovative, data-driven, high-impact customer engagement strategies. My expertise lies in developing omnichannel loyalty programs that strengthen client relationships and significantly boost customer acquisition and retention, driving multimillion-dollar revenue growth in dynamic industries such as online gaming and retail.

I excel in driving CRM value propositions and strategies. My work encompasses…

• Multi-channel CRM and rewards programs
• Personalized marketing communications
• Advanced customer scoring models

My strategies are designed to deliver double-digit business improvement. I have revitalized and led large cross-functional teams to execute targeted CRM strategies and campaigns by leveraging insights from CRM analytics and business intelligence. These efforts have…

• Enhanced client engagement
• Supported brand activation
• Improved customer loyalty

 

PROFESSIONAL EXPERIENCE

Tipico – North America – Hoboken, NJ 2022-2024
Vice President, CRM & Loyalty Marketing

1-800-FLOWERS.COM Inc. – New York, NY 2018-2022
Vice President, CRM & Loyalty Marketing

ASSOCIATION OF NATIONAL ADVERTISERS – New York, NY 2014-2018
Senior Vice President, Data Marketing & Analytics (DMA) Division

THE HOME DEPOT – Atlanta, GA 2011-2013
Senior Director – CRM

DIRECT MARKETING ASSOCIATION – New York, NY 2008-2011
Vice President – Multichannel Segmentson.

SPIEGEL BRANDS INC. – New York, NY 1998-2008
Vice President – Marketing, 2007-2008
Divisional V.P. – Marketing, Newport News 2001-2007
Director – Marketing, Newport News 1998-2001

EDUCATION
MBA, Marketing
Northeastern University – Boston, MA, and École Supérieure de Commerce – Reims, FR

BS, Business Management
Saint John’s University – Queens, NY