With five fewer shopping days than in 2023, your 2024 holiday sales strategy likely needs an urgent recalibration. How will your business adapt when sales come in lower than forecast and time is slipping away? This holiday calendar is crucial for shaping your game plan. These three forecasts for the season play a critical role as the clock ticks down on what could be the most challenging holiday period on record. Don’t let reduced shopping days lead to reduced sales!

🎄 NRF Holiday Sales Forecast: The National Retail Federation (NRF) expects sales to grow between 2.5% and 3.5% over 2023. That equates to between $979.5 billion and $989 billion in total holiday spending in November and December, compared with $955.6 billion during the same timeframe last year.​

🎄 Adobe Mobile Sales Estimate: Adobe Analytics forecasts the 2024 holiday season to be the most mobile of all time, with a record $128.1 billion spent through mobile devices, a 12.8% year-over-year growth, and a 53.2% share over desktop. Overall, Adobe anticipates $240.8 billion in U.S. online sales during the holiday period, up 8.4% from last year​.

🎄 Cyber Week Predictions: Adobe Analytics expects Cyber Week, including Black Friday and Cyber Monday, to generate $40.6 billion in sales, up 7.0% year over year and accounting for about 16.9% of total holiday sales. Cyber Monday alone is projected to bring in $13.2 billion, up 6.1% year over year, making it the biggest online shopping day in history​.